![]() We have an idea to help you address (X pain point).We can help (X company) improve (Y KPI).Here’s one way you can address (X challenge).Here are a few examples of subject lines for your request a demo email: On top of this, you’ll want to avoid sounding click-baity. Craft a compelling subject lineĮven if your email was written by Shakespeare himself, no one is going to open it if you have a lackluster subject line.Īs a basic rule of thumb, your email subject lines should be straight to the point, eye-catching, and professional. This shows that you understand the specific issues they’re facing and the key value your product could bring them. Especially why they should want to have a demo with you. This is where all of your knowledge about the prospect’s challenges and pain points is going to come in clutch.īased on what you learned about your prospect from your own research and during discovery, you need to include information that is specific to them. If they happen to work for a large, established company, it may be best to use a more formal tone. The tone of your email should be based on your brand, the type of prospect you’re reaching out to, and anything else you’ve learned about the decision-maker that’ll be reading your email.įor example, consider what type of company your prospect works for. But what should the tone be? Informal or formal? ![]() ![]() You’re excited about the possibility of scheduling a demo with a prospect. It can also help to use short sentences so prospects can easily skim your email.īy sending an email that’s straight to the point and easy to digest, you’ll not only increase the likelihood that prospects will read your email, but also that they’ll schedule a demo. Prospects have limited amounts of time, so it’s important to only include the information that’s absolutely necessary. So, you’ll want to make sure your email reads like, well, an invitation and not like an essay. Use clear and concise languageįirst and foremost, you’re writing an invitation. Why should they choose your company and not a competitor?īy addressing these questions in your email, you’ll be able to highlight the value your product can bring and how it can address your prospect’s specific needs.What value can you offer them in their lives?.Why should the client take the time to meet with you?.In your demo request email, you should be able to answer questions like: But you’ll still need to be careful that you’re not too vague that the client can’t see the value in meeting with you. So, when it comes to the tone of your email, it’s all about balance. Remember, in your request for a product demo email you’re selling a meeting-not the actual product! Mallorie Maranda, the VP of Sales at WorkRamp, spoke to us about the importance of disqualifying quickly, noting, “If you’re disqualifying deals quickly and only focusing on the people who really see the value of your product, you’re going to grow your deal size because you’re focusing your energy in the right place. ![]() Finding out your product isn’t right for a particular lead during discovery will save you time and help you focus your efforts on prospects that are more likely to purchase your product. You can also make sales discovery calls to go even deeper into understanding who the decision-makers are, their technical proficiency, their needs and pain points, and budget.Īfter learning more about your prospect, you’ll be able to determine if it’s worth continuing the discussion.Īnd even if it’s not, that’s okay too. By researching your prospect’s company and their position within it, you can work to understand their potential needs. In order to do that, you’ll need to qualify your B2B leads. Qualify the prospectīefore you even start to draft your product demo invitation emails, you need to make sure that you are speaking with the right people. To help you score more demo appointments, we’ve rounded up some of the best practices for demo request emails. So, while getting the demo request email right may seem daunting, no worries! That’s what we’re here for. How do you write a follow up email after a demo?Īnd there’s a good chance they might be speaking with your competitors as well to explore all of their options. Improve request for demo email conversion rates with product demos ![]() What a bad demo schedule template Looks Like The dos and don’ts of a product demo invitation ![]()
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